Each menu template comes with preset page designs for a title page with headers, or subsequent pages without headers. Often times the title page has a more elaborate background.
You can give any page either design option. Click the Setup tab then click one of the design options on the left hand side. The first option will have space allotted for headers at the top of the page, the second will not.
For more information on the spacing controls, check out how to adjust spacing here.